What can professional blogs do for businesses and organizations?

Professional blogs can be extremely helpful for businesses and organization in numerous ways. They can help an employer get to know a potential employee before setting up an interview, within a business a blog is a fast and easy way to get important information to employees right away, and it can be easily accessed from home on a day off. 

In this day and age technology is becoming more and more prevalent. How many people can you think of that don't use a cell phone, email, Facebook, or the internet in general? I can't think of any. A professional blog puts a person into that technological network that is so important to have these days. It's also an easy way to show your personality while still maintaining a professional attitude, something that could be helpful for an employer deciding whether an interview is going to be worth his or her time, which could mean the difference between having a job and not having a job.
Inside of a business itself blogs can be helpful in getting information to employees immediately, even if the employees aren't at work that day since blogs can be easily accessed at home. A business blog can even be helpful for customers or clients by posting deals, information about the company, or keeping updated on things that are happening within the company like people that are retiring, changes in a board of some kind, or opening new locations.
Obviously the internet is a very helpful and convenient place, why not make the most of it?